Emma Pearse

Author & creative PR strategist with warmth and hustle

Emma is an energetic collaborator, passionate about helping people and brands navigate the wild worlds of publishing, media and communications.

The media landscape can be bewildering and social media is not everyone’s cuppa. And for many, self promotion is a dirty word(s). With over 20 years experience in Australian, US and international media, Emma is in her element as a PR and brand specialist, helping innovative and socially conscious brands clarify their story and become thought leaders and a part of the daily conversation. She is a natural writer and storyteller, and offers promotional and media strategy that starts dialogues and provokes change big and small. She mentors high profile creatives who are busy with their real work. She leads content campaigns for small and global businesses that audiences want to follow. She whips up innovative stunts and events. And she is an expert at massaging a PR pitch into all sorts of surprising angles for high value media wins. She works with entrepreneurial and creative clients in arts and entertainment, eco travel and tourism, technology and eCommerce, fashion and sustainable design, and social justice, health and wellness.

In her “other” life, Emma has published one non fiction book (self promo: Oprah mag liked it!) and published essays and articles for The New York Times, New York magazine, the Guardian, Elle, Vogue, Spirituality & Health... and more. She has launched her clients into mainstream and industry publications in Australia, the US, Germany and the UK.

I run private writing workshops for groups and individuals—creative and corporate. My speciality is mentoring the process of writing creative nonfiction—I can help you write your personal story or pitch and publish the story of an important social issue that you have a passion for and want to share with the reading world. All writing involves navigating the tricky dynamic between research and emotion. Many of my clients are professionals in the fields of law, psychotherapy, business, research, marketing and the creative fields. Many write in their spare time and are on the path to writing personal essays, feature articles and memoirs. I have also helped business professionals turn months or years of research into publishable prose.

All writing, whether fiction or non-fiction explores truth and tells a story. I mentor like your smart aunt; encouragement and discipline. I share the tools and techniques of the pros: screenwriters for Pixar and Disney as well as bestselling storytellers like Stephen King, Mary Karr, Maya Angelou, Joan Didion, Joyce Carol Oates, James Michener, Elmore Leonard and Frank McCourt. 

I can tailor workshops to individual and group needs.

I also work with business groups to help adapt academic and technical writing into accessible language for sharing business goals and research.